Meruru - Branding

In collaboration with three other talented designers, this dynamic branding and guidelines project was made for a local card and board games store. Our primary objective was to infuse the store's visual identity with fresh energy and resonance, ensuring it stood out in a competitive market.
Through meticulous design iterations and brainstorming sessions, we developed a captivating mascot that encapsulated the store's essence. Additionally, we introduced practical applications such as custom playing mats, elevating the gaming experience for customers while reinforcing brand presence. Adobe Illustrator served as our cornerstone tool, facilitating seamless translation of our creative vision into tangible assets. The result was a comprehensive branding package that not only revitalized the store's image but also fostered deeper connections with its audience, setting the stage for continued growth and success.