Ludis! - Social Media

The project involved the creation of an original mascot and the development of artwork and a social media strategy for a sports app - LUDIS. The mascot named Goatie was designed to embody the brand's identity and values in a memorable way, while the artwork and social media strategy aimed to enhance user engagement and bolster the brand's presence across social platforms. Making use of image manipulation techniques, the posts were created in order to insert Goatie into the real world, allowing people to relate and empathize with him. This comprehensive approach ensured a cohesive visual identity and effective communication with the target audience, ultimately contributing to the app's success in the competitive sports market.